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What is it about shopping that inspires us?

What is it about shopping that inspires us?

What is it about shopping that inspires us? Why can we spend literally hours traipsing up and down a shopping mall, max out our credit cards and ignore our own physical comfort just to have the perfect dress, shoes or handbag? That’s the allure of fashion.

Most women love fashion. We buy fashion because it’s fun and it makes us feel good to have nice things. Essentially we are drawn to fashion because it fulfills an emotional need. We fall in love with the colour or the cut and simply have to own it. The power of fashion is that it allows us to transform ourselves. New clothes and accessories let us see ourselves in a different way.

Women today can shop in a way their grandmothers would have thought impossible. Today we have more power, are better educated, have far more resources and are better able to make our own decisions. Women actually make the majority of financial decisions in the household and have more disposable income than ever before. Shopping has become a favourite hobby, a fun girls’ day out and even an addiction for some.

However the shopping experience isn’t always positive. We’ve all maestrack had to deal with pushy sales assistants, blaring music, poorly designed stores and badly lit change rooms (the type that can make trying on swimwear a total nightmare).

Why do we keep coming back? Because when we find something that works, something that shouts ‘this is me!’ as soon as you try it on, it all becomes worth it. Our moods and spirits soar. Buying something nice is a gift to ourselves. Why? ‘Because you’re worth it.’

Still, not everyone loves fashion. Some women just aren’t interested – for them clothing is a social necessity and shopping a waste of time, money and energy. For others it is just too hard – they have no idea what actually suits them so the shopping process becomes frustrating and soul destroying. If this is you, finding out once and for all which colours and styles of clothes really suit you can open up a whole new world!