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SEO News – Where to Find the Latest Information

With any undertaking, you should be as informed as possible so you receive the most from your efforts. Your internet business success is highly dependent on SEO, so you should stay abreast of current trends in order to utilize every advantage in keeping your business brand on the forefront and ranked highly.

At the same time you are attempting to be at the head of the pack, you want to be sure that you get your advice from the right camps and only use information that applies to your specific situation. For this reason, you should be careful regarding what sources you use to get your search engine news.

One of the primary reasons for keeping up-to-date with seo for moving companies news is so you understand the place that government holds in the use of the internet. Although you may be able to do little to change legislation on some matters, you can at least make your opinions known and seek support from others in the community. Government influence poses to make radical changes in the way people do business online.

Who Are the SEO News Authorities?

SEO By The Sea – This website keeps you informed of patents and provides timely articles on the best ways to use SEO to your advantage. A weekly stop for your edification is a good practice in your SEO strategies.

SEJ – Search Engine Journal has a great group of writers spread over a large geographical area. You can expect to find timely and informative search engine news on almost any topic relating to the way you conduct search engine marketing.

Search Engine Roundtable – A visit to the Roundtable is a good opportunity to hear from those who are specialists in the field of SEO, and is most always more informative than just comments from one or two authorities giving advice. Only those who have value-based information and experience within the system are invited to contribute search engine news.

Search Engine Land – This is a forum for those who have questions and comments concerning current and future SEO news. Founded by Danny Sullivan and Chris Sherman, the website has a good following and is very representative of the interests and concerns of the internet business community.

You may not always find something informative or important from each of these SEO news sites, but they are important to frequent because of the input they receive from so many others who are working toward the same goals you are. The internet and search engines are constantly changing, so staying abreast of new developments is essential for your business success.

What then would be the real acid test for securing a professional SEO – search engine optimization Web promotion marketing company in Israel, New York, London, Paris or Beijing?

Simply perform a search on Google for “Israel Internet Marketing” or “Israel International Marketing.”
If the SEO company you are talking to in Israel is not listed in the top ten, you must ask yourself one question: “How can they rank you, without the continued use of an expensive Google AdWords campaign, in a top ten position?”

Google AdWords are a very powerful advertising tool used by SEO international Internet marketing companies in Israel, but they are not a substitute for having your commercial Website stand on its own digital legs. AdWords are not a substitute for getting out optimized news stories on Google News and PR news releases in to the many corners of the Net. AdWords do not substitute for creating blogs, professional rooms and forums in Google and Yahoo and the creation of videos for YouTube.

Can a native born SEO in Israel find, let alone professionally write the English, French, Spanish or China copy and news you need for your Website and for international blogs and news releases?
Are they fluent in a variety of Israel export and import markets relating to hi tech, food, defense technology, agriculture, biotech, security, real estate, chemicals, metals, gaming, politics, crisis communications, education, plastics, music, shopping, telecommunications, sales, stocks, manpower, diamonds, Judaica, office products, food, beverages, tourism, games, textiles, dating, health, sports, news, videos, clothes, hotels, airlines and rental cars?

Allow the native Israel SEO to market your products and services to domestic markets and sales cultures that they know best – Tel Aviv, Ra’anana, Ashdod, Herzlia, Afula, Haifa, Jerusalem, Kiryat Shomona and Eilat.

Never look at office size as a measure of success. What you are paying for is knowledge and talent. Many SEO professionals and their complimentary staff of copy writers and programmers may work from a home office in Israel. Again, judge their international Internet marketing success by the ranking of their clients and their own personal search engine optimization ranking on Google and Yahoo.

Never pay a maintenance fee. International Internet marketing SEO professionals are not servicing a car or cleaning a house. What you do want to invest in is more Web pages created by their Webmaster and more news stories and or news releases created by their PR firm to be placed on Google News.

Never pay all that they ask for up front. Unless you know the company a good policy is paying half before the work begins and the balance once the work is completed. It takes about three weeks to begin seeing the results of SEO or search engine optimization. Although with some Israel SEO, you can see rankings improve within a matter of days by using Alexa.com. In using Alexa.com, it is a tool that you can use, one that cannot be played with by the SEO or SEM company.

Lastly, if the SEO international Internet marketing company promises you a first place ranking, you will then know that they are bogus. No SEO or SEM can promise you something for which only Google, Yahoo, MSN and AOL control. They can promise you a higher ranking and depending on the link density of your industry maybe even a top ten position.

Remember that the top ten search engine position that we are talking about would not be a paid Google AdWords sponsored link. It is your Web site, your Web pages standing on their own two feet that counts. Also having an optimized news story about your company’s products and services in a top ten position would equal your Website being in a high SEO ranking. In fact, as long as the SEO news / public relations story is in a high position, it reinforces your credibility as it serves as third party endorsement. It is far more potent than your Website ranking, as long as the story has a link to your Website.

Your first stop in hiring an international Internet marketing company in Israel is a Google search.
Your second stop is to meet the SEO and SEM – search engine marketing team. If you don’t see a native English speaking, experienced international marketing professional who understands terminology such as POP, embassy commercial attache department, Israel Export Institute, packaging, four color bleed and what an optimized SEO news headline on the Internet looks like – keep walking.

Joel Leyden was one of Israel’s first Internet pioneers, having co-created Israel’s first commercial Website – NetKing – in 1995, the first Internet based news organization in Israel – Israel News Agency, the first Website for an Israel Prime Minister, first site for the Israel Defense Forces and hundreds of commercial, non-profit and governmental organizations. Leyden has worked for over 25 years in journalism, international marketing, public relations and advertising from New York and Israel. Leyden was Israel’s first SEO and today provides lectures on international Internet marketing.